Ford, which separates the dynamics of electric and internal combustion vehicles as a team, is embarking on a new path.
Ford, which stands out with the F-150 Lightning in the electric competition, has put its first player on the field with the Mustang Mach E move on the European side. In this transformation process, the US-based manufacturer, which is preparing to increase the number of hybrid models in its product range, adds a new one to the internal structuring strategies that we see in almost every brand. Ford, which launched a department called “Edison Team” in the past period to carry out electrical development, announced that this time it will divide its product range into two different roofs. The roof names of this separation planning, which will separate fully electric and hybrid models, appear with the announcement.
YOU MAY BE INTERESTED
Ford on track to be more active in electric race
In a sense, with this step, in which vehicles with internal combustion engines and fully electric vehicles will continue on their way through separate departments, Ford’s goal of more easily addressing different user habits draws attention. According to the information shared by Brand CEO Jim Farley, we see that the “Model E” department will focus only on electric vehicles. This new formation will focus on new solutions on the technological side, such as connectivity, as well as infrastructure elements of vehicles. The team, which will operate under the umbrella of “Ford Blue”, will carry out the developments focused on hybrid and all other internal combustion engine vehicles within its own framework. CEO Jim Farley states that they believe this step will be beneficial in transferring the vehicles to the road with a faster decision mechanism during the progress process. According to Farley, there are important differences between being successful in the electric race and being successful in traditional motor vehicles. Ford’s commercial vehicle side, on the other hand, will continue under the “Pro” roof.