Ford focuses on the future of the car with its “Latitude AI”

Ford focuses on the future of the car with its


One of the world’s largest automobile manufacturers Fordestablished for the future of automobiles today. Latitude AI with before us.

Ford, will focus on its future vehicles with the “Latitude AI” it has established, this section will specifically focus on the new generation develop autonomous driving systems. The giant manufacturer, which has already invested in this area but wants to speed up the process, will initially work with Latitude AI on the basis of completely driverless systems to improve safety and driver experience. In order to develop autonomous vehicles and strengthen its leadership in the sector, Ford invested 1 billion dollars in the initiative Argo AI, which was working with Volkswagen in 2017, but could not get what it wanted. Not wanting to miss the team here, Ford is experienced in machine learning, robotics, software, sensors, cloud platforms, mapping and driving safety to lead the Latitude AI unit. hired about 550 former Argo employees. According to the announcement, Ford’s general manager of ADAS technology, Sammy Omari, will serve as CEO of the newly formed Latitude AI. On the subject Ford’s head of product development and technology Doug Field, “Our customers using BlueCruise (the company’s active autonomous driving system) are already beginning to experience the benefits of autonomous driving. Our highly experienced Latitude team will help us accelerate the development of brand new automated driving technologies to make travel safer, less stressful and more enjoyable.” says.

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Ford, It has given great importance to the R&D side for many years. For example, the company recently appeared in the context of electric vehicles within the scope of a project supported by the European Union. Using heated panels / surfaces and heated armrests in suitable positions in electric vehicles after the researches and real tests carried out by the giant manufacturer, that it can have a positive effect on the range up to 13 percent. found.

The company states that this will reduce the need for a standard heating system in the winter period, and this seems logical. The company focuses specifically on commercial vehicles in this work, as the drivers of these vehicles open and close their doors hundreds of times every day. The warm air-based heating system becomes more difficult to maintain in-cab temperature. Heated surfaces (panels, armrest, steering wheel, seat etc) whereas It can provide effective warming with less energy as it brings direct contact.

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