Ford CEO talked about Chinese competitors: “How do you beat them?

Ford CEO talked about Chinese competitors How do you beat


Ford CEO made some statements about Chinese competitors. Jim Farley, like many of his rivals, is worried about the Chinese. hears.

Ford CEO Jim Farley, who often makes remarkable statements, focused on Chinese manufacturers this time. “The Chinese will be a major powerhouse in the electric car market” said the CEO, “If their production scale is five times yours, how can you beat them on cost?” He also coined the phrase. Farley is currently removing giants like GM and Toyota from being the main competitor on the electric side and instead naming names like Geely, BYD, Great Wall and SAIC as its biggest future competitors. Chinese manufacturers can produce vehicles at their factories in China cheaper than the factories in the USA or Europe, and the current level reached by companies that have achieved high production numbers is a concern for many companies such as Ford. Ford about before Elon Musk He made a remarkable statement. Ford is actively involved in the electric car market, but it is not yet earning good or expected income from these vehicles. The company, which has lost only 3 billion dollars in 2023 and 6 billion dollars since 2021 due to its investments in the electric vehicle side, continues to stay in the field despite this. Elon Musk as the right strategy he sees.

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Nearly all legacy automakers have chosen to switch to electric vehicles, but many struggle to make money selling these vehicles. Elon Musk’s company that only produces electric vehicles Tesla On the other hand, it is at a different level from its competitors in terms of income, despite all the large factory expenditures, it is not deducted. In this respect Musk, “Margins are always difficult for new vehicle lines, especially when there are big technology shifts. I think Ford’s overall strategy with electric vehicles is wise. The electric F-150 (Lightning) is in high demand.” says. Meanwhile, from the beginning of next year Ford electric vehicle owners have more than 12,000 across the US and Canada in addition to the 10,000+ DC fast chargers that are part of the BlueOval Charging Network. Tesla He will be able to access the Supercharger. for this very nice development Tesla Announcing last week that they have partnered with Ford, As part of the process, it will begin adding a charging port suitable for Tesla Superchargers, also known as the North American Charging Standard (NACS), to its vehicles.

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