This August 1, Prada is rethinking beauty by revealing its first make-up and skincare line. Creams, serums, foundations, lipsticks… Discover this new luxury range with eco-responsible packaging.
Luxury, functionality and responsibility are the key words defining Prada Care and Prada Color, the two new ranges erected by the famous Italian house. The textures, colors and packaging have been designed to respect your skin in each of its environments. Find out.
A line inspired by Prada fashion trends
On the care side, the formulations compensate for the external stimulants and stress factors impacting your skin. “The environment, changing faster than our skin, cannot adapt, this was the challenge for Prada”, reveals Professor Gillian Graves, an expert in biomimicry. Face creams, serums and cleansers rely on technology with natural active ingredients called adaptogens. If for the Prada Skincare range, the line of conduct is purely scientific, in search of performance, Prada Couleur plays, for its part, on trends from the catwalks. Pigmented colors and dynamic shades define the brand’s make-up range by offering lipsticks and lip balms, foundations and eye shadows composed of technologies linked to color adhesion. Thus, the fashion signature of the Italian house is put forward, declining the shades presented on the parades through each of its beauty products.
Refillable packaging
One of the big strengths of this beauty line stamped Prada is its eco-responsible approach. Each of the containers have been designed in a packaging ecological and rechargeable. For example, regarding the Augmented Skin Day & Night moisturizer, its refill reduces the use of packaging by 86% compared to the purchase of a new product. Same thing for all other items that also have a refill.
A salutary approach for this luxury brand which therefore succeeds in fulfilling all the criteria expected of a beauty range.