ProSieben recently shocked film fans by abolishing its Sunday blockbuster. Instead of action hits and Marvel blockbusters, shows will now be shown at 8:15 p.m. The new concept had to pass its baptism of fire last Sunday. And failed miserably.
Instead of Marvel action: the ProSieben show is completely lost on the viewers
This is reported by DWDL. Accordingly fand just 420,000 spectators in front of the television sets to watch the travel show Local Hero. There, celebrities face tricky challenges in international travel destinations such as Thailand or Scotland.
The result represents a significant drop in viewership for the Sunday blockbuster, which often exceeded a million people. The market share in the target group was just 3%. Previously, he often moved in the double digits.
The change in strategy at ProSieben is in particular the streaming competition and the due to the limited supply of feature films due to the corona pandemic. It is not known whether the meager numbers have caused the broadcaster to rethink.
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What do you think of the abolition of the Sunday blockbuster on ProSieben?