You have until October 31 to hope to get your hands on one of these historic items!
H&M is celebrating its twentieth anniversary of iconic collaborations with a big surprise: an exclusive selection of second-hand pieces from its most notable collections. These creations, previously inaccessible, will be available for a limited time and promise to thrill fashion lovers. A rare chance to get your hands on unique pieces, and delve into the fashion of the past with a resolutely contemporary eye.
Since 2004, H&M has collaborated with renowned designers to offer the general public the rare opportunity to wear pieces usually reserved for the biggest names in luxury. The first of these collaborations, with Karl Lagerfeld, marked a turning point and paved the way for a series of daring partnerships, transforming accessible fashion. Today, with its H&M Pre-Loved service dedicated to circular fashion, H&M goes beyond simple reissues by giving new life to collector’s clothing. The objective is twofold: to offer exceptional pieces while raising consumer awareness of the importance of extending the life cycle of clothing.
Each piece is chosen for its rarity, quality and potential to revive the spirit of past collaborations, delighting fashion enthusiasts eager to rediscover untraceable treasures.
For twenty years, H&M has collaborated with iconic names such as Stella McCartney, Viktor & Rolf, and Comme des Garçons. These partnerships, eagerly awaited at each launch, have helped position H&M as an ultra-desirable design brand. Ann-Sofie Johansson, Creative Advisor at H&M, underlines: “Our desire was to offer fashion that is usually inaccessible, by highlighting our commitment to thoughtful, cutting-edge and original design. These collaborations embody H&M’s fundamental values: making quality and creativity accessible to all.” For one week, from October 24 to 31, in certain stores and online, fans will have the opportunity to discover unique creations, carefully preserved and revisited.
Among them, a few names are already causing a sensation: collaborations with Karl Lagerfeld, Alexander Wang, Isabel Marant and Versace. Finally, to give you an idea of the prices offered, the iconic double-breasted jacket from Balmain for H&M is priced at 100 euros, the essential negligee signed Karl Lagerfeld for H&M is sold for 33.50 euros or even The coveted Donald T-shirt from the Moschino for H&M collab is priced at 12 euros. You will have understood, these clothes, real treasures, will be available only via the H&M Pre-Loved service.