Companies wishing to grow rapidly have every interest in building an effective and personalized communication strategy, based on their objectives and their target clientele. In such a context and despite the development of digital marketing, many companies try to stand out by investing in flyers and advertising goodies.
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Is such a communication strategy suitable for all companies? Which corporate goodies to choose? How to use these advertising tools to get results? Find out how so-called “object-based” communication, more commonly known as communication by print (or printed) media, can help you stand out in your sector and easily develop your network.
Why use flyers and advertising goodies?
Flyers and personalized corporate goodies significantly enhance a brand… But they offer many other advantages. Event and advertising tools make it possible in particular to:
- strengthen the brand image;
- sustain the customer relationship;
- encourage the act of purchase;
- retain existing customers;
- create brand ambassadors.
A flyer, and more particularly an advertising object, can naturally be integrated into the daily life of a prospect or an individual who is already a customer. Regularly reminding him of the existence of the brand to which he refers!
Where and how to create promotional tools and giveaways?
Flyers and personalized corporate goodies can be created and ordered very easily thanks to the development of companies specializing in the design, printing or creation of communication media.
The latter offer many models of customizable promotional items and event materials. via online platforms.
Just browse through them to carry out some quick tests by attaching your own logo or any other design to brochures, flyers or professional goodies like on https://www.bizay.fr
How to choose your flyers and advertising goodies?
Here are some very simple guidelines that can help you choose the event tools or advertising goodies best suited to your business and its objectives:
- What is the budget allocated to the creation of physical communication media?
- What original goodies are likely to appeal to my target clientele and to be used or kept over the long term?
- Which corporate gifts offer many design possibilities and are able to stand out?
- What type of brochure or promotional item perfectly reflects the values of my company?
Running out of ideas? You can, for example, opt for USB keys, water bottles, tote bags, eco-responsible goodies, etc.
How to use personalized communication media?
Some companies are already used to ordering advertising tools such as flyers and goodies. However, this habit does not always stem from strategic thinking.
The goodies and other printed communication media are then distributed from right to left, to a few trusted partners and even to employees of the company itself… before being offered or sent to customers and/or direct prospects.
However, the best way to use personalized communication media is as follows: send them to prospects or customers in the most effective way possible, depending on the objective (professional events, networking evenings, customers, etc).
Article produced in partnership with Bizay
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