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The full -sized advertising campaign in Stockholm’s subway. Photo: Reader image
New nose, tits, buttocks or lips?
When Flora Wiström, 30, went escalator in Stockholm’s subway, she was met by the Academic Clinic’s advertising for plastic surgery.
– What is the dystopia we are in? she says.
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full -screen flora wiström, 30. Photo: Elvira Glänte
Last week, the author and blogger Flora Wiström, 30, took the subway to work in Stockholm.
When she went up for the escalator in Hornstull’s station, she was horrified by the advertising posters who adorned the walls.
“Do you see tits wherever you look?” “Do you only have lips on your lips?” Have you sniffed at a new nose? ” “Then maybe it’s time to go from thought to Akademikliniken. Book a consultation today ”.
– At first, I thought the advertising was quite appealing, a little fun and good looking. But then it struck me, my God that is advertising for plastic surgery, says Flora Wiström.
The request: Report
Flora Wiström says that she was shocked that SL chose to buy the advertising.
– What is the dystopia we are in? I get mad at this insanity normalization. They make it sound like the choice to make a plastic surgery is as easy as stepping into the press office and buying a bun.
She continues:
– The advertising cannot be defended from. It feels nasty to expose both adults and children to this normalization of plastic surgery. There is both a physical danger in undergoing the operations, but also a mental danger of being constantly exposed to this type of advertising.
Flora Wiström has chosen to report the advertising to the Advertising Ombudsman.
– You do, of course, as you like, but if there are others out there, who also think this is a dangerous advertising, you are welcome to report to the Advertising Ombudsman just as I did.
Clinic: We turn to them to
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The full -schmenic clinic says they are aimed at people who have long been dissatisfied with a certain body part Photo: Reader image
Karl Lehmann, marketing manager at Akademikliniken, writes in an email to Aftonbladet that the company has long worked to produce the message in the advertising.
“Many of our customers have long gone and felt bad over a certain body part. Maybe his nose, their eyelids or their lips. Once they take the step and come to us, they often say ‘why didn’t I do this before, I feel so much better today’. These are these people we turn to. These people have the right to decide for themselves their body and well -being ”.
He continues:
“We at Akademikliniken do not want to be involved in creating some new ideals or making someone feel bad. On the contrary. We want to minimize the risk that someone perceives it as being wrong with their body ”.
According to Karl Lehmann, the reactions to advertising have been positive.
“Therefore, we only address those who are already considering a change today. It is not our campaign that gives them a longing to make a change. It has been there much earlier ”.
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Full screen says that the advertising can be reported to the Advertising Ombudsman. Photo: Janerik Henriksson/TT
SL: Can be reported
Aftonbladet has been in contact with SL who does not want to answer questions regarding Akademikliniken plastic surgery advertising.
Instead, SL and the Traffic Administration’s press officer Natalie Nordenswan generally respond about SL’s advertisements in the subway.
“Commercial messages are regulated by the International Chamber of Commerce, ICC, rules for advertising and market communication (Consolidated ICC Code). SL has the opportunity to review and reject commercial ads in advance, if they are deemed to violate the rules that apply. Commercial advertising can also be reported to the Advertising Ombudsman for review and supervision is also done by the Consumer Ombudsman ”.