Stockholm’s subway is currently being adorned with advertising for audio books, groceries, animal insurance – and beauty operations. It is the plastic surgeon Akademikliniken that is behind the campaign, which now encourages travelers in public transport to review their breasts, lips, nose and buttocks.
The author and influencer Flora Wiström sharked as she passed the advertising in the escalator. On the same subject, she published a story on Instagram, which resulted in strong reactions among the followers.
– What is most shocking is that SL lets through that advertising. It has a very eye -catching playful expression that I have not seen in that kind of advertising before, she tells TV4 News.
– Of course, I thought of all the children and teenagers who pass it on their way to school. Then I got a really useful feeling. How can this be normalized?
“Bad taste in the mouth”
The campaign consists of various posters with questions aimed at travelers.
“Do you see tits where you are watching?”, “Are you thinking about butts days on end?” And “Have you been sniffing for a new nose for a long time?” are some of the questions. “Then maybe it’s time to go from thought to Akademikliniken. Book a consultation today ”is on the last poster.
– What I think is striking is the easy -going and funny speech. That you get a feeling that it is very easy and accessible to get a new butt. It gives me a very poor taste in my mouth, says Flora Wiström.
The author himself has reported the campaign to the Advertising Ombudsman. Now she urges her followers on social media to do the same.
SL: Should not fight against anything
TV4 News has been in contact with both SL and Akademikliniken.
-There are rules for what may be found in SL traffic and it can be reported if you have comments. We can be reached by the question of the advertising seems to be contrary to any guidelines, but this particular advertising should not contravene something that I understand what, says Natalie Nordenswan, press communicator at Region Stockholm.
SL states that the Academic Clinic’s advertising is of a commercial type, which is regulated by the Chamber of Commerce’s rules for advertising and market communication.
AK: received very positive feedback
The Academic Clinic states that they have not noticed any criticism.
“On the contrary, we have received very positive feedback that the campaign is good looking, smart and handles the sensitive topic of human bodies in a respectful and recognizable way,” writes marketing manager Karl Lehman in an email to TV4 News.
The clinic believes that the message is carefully thought out, so as not to risk someone perceive it as being wrong with their body.
“Therefore, we only address those who are already considering a change today. It is not our campaign that gives them a longing to make a change. It has been there much earlier, writes Karl Lehman, who adds that they will not change anything in the campaign.