Chocolatier Bas from Van Tessel in Zeist likes to participate in trends, but also likes to keep it classic. Not least because of the price. Because the crazier the more expensive. βIt’s becoming more and more luxurious and creative,β he laughs. “But that also comes with a price tag.” The price tag varies from 8.99 for a sangria letter at the Jamin candy store, to 19.95 for a filled chocolate letter at the chocolatier. You pay 12.50 for a classic version.