2K may take over the naming rights of the FIFA brand and the new game may be released as FIFA2K25. A new rivalry is emerging against EA Sports FC.
The agreement of Electronic Arts, which has owned the FIFA brand for a long time and released games for this brand, for the FIFA brand ended last year. After the end of this agreement, EA did not choose to extend the contract for the series and continued on their way by changing the name of the brand to EA Sports FC.
After this incident, FIFA’s naming rights for the games remained vacant. Now, 2K may have made a new move for FIFA.
Allegedly FIFA’s New Game Will Be Made by 2K
MohPlay Inc, a famous and reliable source of news in the gaming industry, wrote that 2K and FIFA have completed their agreements for the idle FIFA brand. According to this claim, the game rights for the FIFA series were acquired by 2K. The company is developing a new game for the FIFA series. The game will be released this year. The name of the game will be FIFA2K25.
2K’s studio, which developed the NBA series, will work on this game. Recently, FIFA President Gianno Infantino made some statements. In these statements, he said that they were working with new partners for the brand and that the company they worked with would release a new game. With this explanation, the credibility of the claim increases.
We can say that with this move, 2K has become a new rival to Electronic Arts, which has a great power in the football games category. This competition seems to benefit the players the most.