She just likes to see it, although the growth continues to amaze her. “Every time I think: the market is now saturated, new ones are added.” Etienne Looije, director at marketing agency Boest, which focuses entirely on events, including several major festivals, confirms that image. “Last in August we had Waik me Up! in Wijk bij Duurstede. You notice that it is happening in more and more and different places.”
Festivals are not having an easy time, but ‘new ones are being added all the time’
