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At a time when health communication has never been so important and innovative, the FestiComSanté has also been able to reinvent itself. For this edition, he asked all health actors to focus on the theme “Health and Trust Communication”.
Created 32 years ago, the Health Communication Festival rewards the best health communication campaigns each year. With more than 600 participants in 2019, the Festival has become the essential meeting point for health communication players. It highlights all the communications of institutions, associations and companies in the world of health. www.festivalcommunicationsante.fr
Digital at the heart of health
For its 31st edition, the FestiComSanté has chosen a new format and focused on health communication. Indeed, the festival took place over a day during which conferences and speeches followed one another. This innovative format is based on exchange, conviviality and open-mindedness. Several themes were discussed, such as the place of patients in the health system, fake news or health mediation.
This is how it rewarded a certain number of health communication campaigns that took place in 2020 and 2021. To award the various awards, the juries took into account the novelties to raise awareness and convey health messages, the evolution of communication campaigns as well as their innovations.
The FestiComSanté awards
Two winners were awarded the Grand Prix du Festival:
- Gilead Sciences and Addiction Agency, for the campaign “Let’s draw a line”;
- The French Red Cross and OTTA, for their campaign “It’s for a friend”.
Two other communication campaigns were rewarded with the FestiComSanté Coup de Coeur prize:
- Necker Hospital (AP-HP) and Jake for their campaign “Sociame”;
- The Anosmie.org Association and Eisai for the project “Covidanosmis”.
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Doctissimo both sponsor and laureate
Doctissimo was a partner of the FestiComSanté and sponsored the event communication prize of a patient association, the winners of which were:
- A gold award for his campaign “The Fabulous”, created by AstraZeneca and M-Eden. It is a choir made up of women who have been treated for ovarian cancer;
- A silver prize for “1st Vitiligo Tour de France”, by Association Française du Vitiligo, which allowed him to tour France and travel through 18 French cities;
- A bronze medal for “PR that rollsby ANDAR/Arabesque, a podcast show for rheumatoid arthritis.
Other Doctissimo referrals have also obtained rewards. A gold award was presented for “Acting for the hearts of women” by DDB Health Paris and a silver award for Autism Info Service, developed by Magic Garden.
Finally, Unify (digital entity of TF1 of which Doctissimo is a part) received the bronze prize for public health awareness communication from a planned organization for the Pfizer/Unify “Living with” campaign on metastatic breast cancer.