By launching Fenty Beauty in 2017, Rihanna has developed a cosmetics brand advocating diversity. Make-up, skincare, perfume, its top beauty products are hugely successful. We tell you everything.
[Mis à jour le 14 janvier à 11h11] Launched by the Barbadian singer Rihanna, Fenty Beauty took the beauty world by surprise by offering an innovative line of cosmetics designed for all make-up and skincare fans, whatever their skin color. It’s a full box for the star who finally addresses everyone with her inclusive products.
Fenty Beauty, Rihanna’s makeup brand
Passionate about makeup since childhood, Rihanna has always marveled at the lack of representation that has long persisted (and still persists) in the beauty world. In 2017, she joined forces with the giant LVMH to create Fenty Beauty, a line of products for the complexion, eyes and lips that stands out with its strong commitment to greater inclusiveness. While most brands offer (at best) about fifteen shades of foundation, it comes out with 40 in order to sublimate all skin tones, with a special thought for matte and dark skin, very often snubbed by conventional brands. And the success is there! In barely 3 years of existence, Fenty Beauty has become a benchmark for all beauty addicts and each new product is enthusiastically received, just like the Gloss Bomb, a universal lip gloss that sells on average every 12 seconds worldwide.
Rihanna’s skincare brand Fenty Skin
Rihanna launches her line of care in the summer of 2020, a few years after her makeup line. The young woman then reveals a complete routine based on makeup remover, serum, lotion, moisturizerThis collection is true to the values of inclusivity, no-gender and naturalness. The packaging is pretty thanks to its pastel lilac color and of good quality. The interpreter of Diamonds wanted products that respect the environment and therefore imagined a charging system and recycled materials.
What are the best Fenty Beauty products?
- Pro Filt’r long-lasting foundation (34 euros) – Available in 50 shades, this medium to full coverage foundation smoothes skin texture and gives it a very natural matte finish. Long-lasting, it doesn’t budge all day thanks to its formula that resists humidity and perspiration.
- Invisimatte mattifying powder (32 euros) – Sheer on the skin, this universal mattifying powder absorbs shine and smooths pores, for an instant filter effect. It is used to fix make-up for the complexion as well as for touch-ups during the day.
- Highlighter Diamond Bomb (38 euros) – This diamond powder effect highlighter melts into the skin to provide extreme luminosity. To sparkle with a thousand lights, it is applied to the curved areas of the face but also to the shoulders, collarbone and décolleté.
- Gloss Bomb lip illuminator (19 euros) – Designed to enhance all skin tones, this gloss brings shine and care to the lips thanks to a formula rich in micro-pearls and shea butter, all without sticking.
- Brow MVP eyebrow pencil (19 euros) – To redraw the eyebrows in a natural way, this pencil with a soft mine, neither too dry nor too greasy, is a must. Long-lasting, its formula resists all day for eyebrows at the top from morning to evening.
Where to buy Fenty Beauty in France?
Since its launch in France, Fenty Beauty make-up has been available exclusively in Sephora perfumeries as well as on the brand’s e-shop. The official website of the brand also delivers in France, and the shipping costs are free from 75 euros of purchase.
Fenty Eau de Parfum, Rihanna’s first fragrance
On December 6, Rihanna launched her first perfume for $130. Exclusively available on FentyBeauty.com in limited quantities and in international delivery, this unisex fragrance is wrapped in a transparent brown bottle. Notes of magnolia, musk, fruit and rose compose this sensual and deep juice. On an Instagram post, the pretty brunette explained: “It’s an experience, it’s a memory encapsulated in a perfume. It’s a smell you will never forget.“It is the star herself who has chosen each ingredient in collaboration with Jacques Cavallier, an LVMH master perfumer.