Katie Holmes, Diane Kruger, Reese Witherspoon… All the celebrities swear by this signature Louis Vuitton bag. This year, despite its ultra popularity, the French label decided to imagine it in a completely new version. Twice as chic, it’s already causing a sensation among fashionistas!
It is one of the latest additions to the Louis Vuitton house, but is no less iconic for all that. Designed in 2007, this now iconic bag has enjoyed ultra-desirability for nearly 20 years. Fashionistas and celebrities around the world are snapping it up and never letting it go. He has been seen on the arms of Diane Kruger, Katie Holmes and Sofia Vergara – to name just a few. Proof of this unrivaled attractiveness: it remains Louis Vuitton’s second most popular bag on Collective locker roomwith nearly 800 daily searches on the site.
The French leather goods manufacturer’s first tote model was born at a time when handbags were being used by students to go to high school or university. Faced with their desire for practicality, the house therefore imagined a suitable model, specially designed for this purpose. It is rumored that it can support nearly 90 kg without ever weakening! Its seemingly fine leather handles are reinforced with double stitching. The dimensions of the bag are designed to fit as many things as you want.
In terms of silhouette, it is dressed in purity and simplicity; so much so that for some, nothing predestined him for such success. But we must believe that Louis Vuitton pulled it out when it was needed: there was then no modern version of the versatile shopping bag, allowing both “going to the beach, working, shopping, carrying baby gear.” “THE Neverfull is all of this combined”explains Nicholas Knightly, former director of leather goods design.
Far from relying on its achievements, the label with centuries-old know-how has decided to reinvent this famous classic. The it-bag is making a resounding return this year, in a trendy version that does not lack extravagance. If it is still adorned with the “Monogram LV”, it becomes completely reversible – a must for fashionistas looking for versatility. The inside of the bag can become the outside and vice versa, depending on your mood.
Solid color or catchy print, sober or flashier colors… The “modelNeverfull Inside Out” is infinitely available to suit all tastes and desires.
But why reinvent this iconic bag if it is so prolific? The secret of fashion houses that stand the test of time is to continually renew themselves. The world of fashion is governed by the harsh law of trends: we must meet the needs and requirements of fashionistas in order to last and make a difference.
In addition, the Neverfull has been talked about a lot since last year. On TikTok, young people were full of praise for it, giving it a reversibility that the brand had never communicated about. This is in particular the account Luxury Collective which advanced this fashion tip, copied en masse by it-girls fond of new things. Gen Z has spoken… Louis Vuitton has listened. It remains to be seen whether this upgraded version will be as successful.