With the First Love Collection, players will be able to have luxury fashion designs introduced in a fashion week for the first time in a virtual game environment.
PUBG MOBILE has signed an innovative work that brings together physical and virtual design in collaboration with famous designer Julien Fournié. Two specially designed PUBG MOBILE clothes and accessories, introduced by visionary designer Fournié at Paris Haute Couture 2022 Spring Summer Week, can be accessed virtually in-game by players.
Famous fashion designer signed a special outfit design for PUBG Mobile
With the FIRST LOVE Collection, specially prepared by Julien Fournié for Silhouette Man and Silhouette Woman characters in PUBG MOBILE, players will be able to have luxury fashion designs introduced in a fashion week for the first time in a virtual game environment.
French designer Julien Fournié, who prepared this collection inspired by his love for video games and virtual worlds, interpreted the project they prepared with PUBG MOBILE as “a dream come true”: “It has been my life’s goal to turn it into reality. I think what we need is to bring my aesthetics to the virtual universe and bring the designs imagined for the virtual world into reality, to fascinate humanity again today.”
Julien Fournié is a French designer known for his work in Haute Couture, a fashion discipline that focuses on exclusivity, originality, creativity, innovation and traditional craftsmanship. Avoiding the modern trends of ready-to-wear fashion, Julien Fournié and Haute Couture design unique pieces that embrace the extraordinary beauty of French fashion. A sign of ultimate luxury, Haute Couture is a protected term in France and only 16 brands can legally bear this label. While the new FIRST LOVE collection is a continuation of Julien Fournié’s partnership with PUBG MOBILE, which started in July 2021, these outfits were showcased for the first time at a physical fashion show.
Bringing the real and virtual worlds together, Julien Fournié’s real designs are presented exclusively to players for the first time on PUBG MOBILE, and video games and Haute Couture will get closer than ever before. Starting today, Silhouette Man, Silhouette Woman, FIRST LOVE Parachute and FIRST LOVE bomb are in the game for PUBG MOBILE players to use and enjoy.
Julien Fournié said, “It was a great pleasure for me to design these contents, especially for PUBG MOBILE in our Haute Couture workshop, to turn the designs into 3D for players to use in this incredible game, and to collaborate with this amazing team. I am so proud of the Haute Couture outfit made for PUBG MOBILE that I decided to wear the male silhouette myself for the movie we co-produced. “I think it’s an important step to have our two PUBG MOBILE outfits enter the world of Haute Couture as the highlight of this collection, alongside my favorite top model Michaela Tomanova.”
Press release