Although there was a decrease in the number of participants in some fairs due to interest rates in the last quarter of 2024, hopes for 2025 have increased.
Although there will be a partial contraction in the period until 2024, marketing power is still on the rise. According to Interior Architect Canberk Yetkin, Founder of Wawa Interior Architecture, which operates in the sector in stand design, although there were no canceled or postponed fairs, there were decreases in the number of participants. ”Companies think a little more when investing. It aims to keep its costs to a minimum and protect its place at the fair. According to TOBB data, there was a 4.84% growth in the fairs held in 2023 compared to 2022. There were also companies that turned the decrease in the number of participants into an advantage. “Some of the companies we worked with stated that they made high-budget agreements at the fair and that their fairs went very well,” he said. Even though the companies decided to impose budget restrictions, they did not skip fair participation. According to Yetkin, who stated that there are companies that want to protect their fairgrounds and their positions in the market, the markets may become active with the interest rate cuts in the first quarter of 2025.
Fair Organization is Changing in the World and Turkey
Europe and the world are moving forward with more sustainability in terms of fair organization. Fair stands are designed with reusable systems. This system is slowly becoming widespread in Turkey. Our country is adapting to LED screen technology faster than European and world fairs. According to experts, the digital world will become much more noticeable in fairgrounds in the near future, starting from 2025.
New Generation Technological Fair Stands Will Compete
“We actively use new generation technologies in fair stand design,” said Interior Architect Canberk Yetkin. exhibition stand He emphasized that the general concept is technology and sustainability. ”Choices are made based on nature breezes, technology and agenda. Flexible designs can be made with LED screen technology, LED lighting and advertising products. Fair organization in our country differs visually from the rest of the world due to technical requirements. The reason for this is that the tag application, which is a ceiling hanging system, is not possible in the fairgrounds in our country. Instead, companies are turning to flashy designs with higher ceiling heights. In general, there is a high demand for technologically focused exhibition stands. In the fairs, which turned into a visual show, participants turned to flashy stands, according to the authorities. ” Participants generally want to show their perception of quality through the materials used, high floors, LED screen technology and advertising materials. These demands may change depending on budgets and the desired investment.
How is Fair Organization in Turkey Viewed by Foreign Country Sectors?
”Recently, visitor and participant demands from abroad for Turkish fairs have been increasing. According to TOBB data, the rate of foreign participants grew by 35.06% in 2023 compared to 2022. We will probably see this increase grow even further when 2024 data arrives. It draws our attention that there is a general shrinkage in European fairs. We observe that Turkish exporters have recently focused on fairs in the Middle East and America. We think one of the reasons for this is a general decrease in demand in Europe.
Participating Companies are Hopeful for 2025
The market thinks that this process is temporary and the transformation of Turkey’s investments will occur gradually after the first quarter. During this process, he just prefers to take more careful steps.
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