Facebook is experimenting with the ability to create up to four additional profiles from a user’s primary profile. Enough to separate activities and interests, to post even more on the social network.
Facebook is currently testing a new function on some users of its social network. They have the possibility to create up to four additional profiles from their main profile, for a maximum of five profiles. This possibility is very practical, for example, if you want to have a profile for your professional activities, and another for your personal life, with even a distinction between your family and your friends. It will also be possible to create a profile to follow a specific area, for example sustainable development or cooking.
But be careful: the additional profiles must respect the rules of use of the social network and any breach will also be reflected on your main profile. Facebook spokesperson Leonard Lam said:
To help people personalize their experience based on their interests and connections, we’re testing a way for people to have more than one profile linked to a single Facebook account. Anyone who uses Facebook must continue to follow our policies.
For example, serious misconduct could lead to the suspension of all of a user’s profiles.
The novelty on the new profiles is that their names can be totally different from the user’s name, which is not the case for the main profile. They must comply with the rules for using the social network (for example, do not impersonate another user) and must not contain numbers or special characters.
With this new feature, Facebook hopes to make its service more attractive and retain its users, especially younger ones, from threats such as TikTok. Thus, the company lost users for the first time in its history. During the last quarter of 2021, the number of daily users fell by 1 million in North America, where the company makes the most money from advertising. However, Facebook announced an increase of 40 million daily users for the first quarter of 2022, which is good news for the parent company Meta. It is banking on the metaverse to move up a gear and its CEO, Mark Zuckerberg, does not expect the market to really take off before… 2030.
Source :
The Verge