The European Union Digital Markets Act (DMA) Second company accused of violating Facebook and Instagram rules Meta happened.
Meta began selling ad-free but monthly-fee-based Facebook and Instagram subscriptions in European Union countries last year. This subscription had a monthly fee of 9.99 euros when purchased via websites, and a monthly fee of 12.99 euros when purchased via iOS and Android due to Google and Apple’s market tax. This package, Meta, which opposes European Union (EU) regulations that restrict some of the data collection methods from which it earns incredibly high revenues, He said that advertising in the EU accounts for 10 percent of the company’s total revenue. Today, the company continues to offer free access Reportedly violating DMA with paid subscription that removes adsThe European Commission has announced that the new advertising model, which was launched last year for Facebook and Instagram users, by not offering users a third option for tracking targeted ads that uses less data but is still free to use, Contravention of Article 5(2) of the DMA quotedMatthew Pollard, spokesman for Meta, who was quoted as saying that he could face a serious fine for this situation, said the following in his statement: “We will continue our constructive dialogue with the European Commission to conclude this investigation.” said.
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Before this, Apple was on the agenda with DMA violation. Within the scope of the DMA, developers who distribute their applications through the Apple App Store must be able to inform their customers free of charge about cheaper alternative purchasing opportunities and easily direct them to these offers. The European Union says that Apple has not fully fulfilled this. In the press release made by the established commission last week, “Developers cannot provide pricing information within the app or otherwise communicate with their customers to promote offers in alternative distribution channels” it was said.
The European Commission also said that Apple received data from developers “core technology fee” It has also launched an investigation into its support for alternative iOS app markets in Europe, including fees. If Apple is found to have violated the DMA and fails to make necessary changes, the company could face fines of up to 10 percent of its worldwide revenue.
There has been a previous discussion on this subject making a statement EU official Margrethe Vestager said He said he didn’t believe Apple’s changes met DMA’s requirements. Vestager also said: “We have a number of problems with Apple and I find them very serious. “I am very surprised that we have suspicions that a large company like Apple is not following the rules.” he said.