The demure trend idealizes modesty. Even the President of the United States uses the Tiktok phenomenon in his communications.
Very demure. Really mindful.
That is, really chaste and considerate, to put it freely.
This is how the 81-year-old US president saw it Joe Biden the message service described the cancellation of student loans in X.
Like many tiktok users, Biden caught the latest social trend. In it, users use the word demure to describe modesty, restraint and politeness in their videos. Mindful, on the other hand, describes the fact that a person considers others well.
A new trend started in the United States Jools Lebron from the video. In it, Lebron describes as demure his decision to get to work carefully.
– I don’t look like a clown when I go to work. I am the same at work as I was at the job interview, Lebron says.
Lebron’s Tiktok video has collected around 50 million views in less than a month. Today, Lebron is a social media influencer, thanks to this video.
In his videos, Lebron tells with a twinkle in his eye how to behave demurely, for example in a nail salon, on an airplane or in a hotel.
In message service X, the user acknowledged that it would be demure to google and not ask what the term in question means.
Kamala Harris also allowed the trend to take off
Just a few weeks ago, Tiktok people were going wild with brat summer.
The phenomenon started with British singer Charli XCX’s latest Brat album.
– Brat is the kind of girl who is a bit messy, likes to party and sometimes says stupid things, Charli described for the BBC.
The brat phenomenon also spread to the top of American politics, when Charli XCX wrote on the community service X that the Democratic presidential candidate Terrible Harris is a brat.
After Charli’s tweet, Harris has taken the brat title as his own.
– It shows how important young voters are to ensure victory. They have to be met where they are, commented Harris’s former speechwriter Gavin Reynolds BBCfor.
Demure, at least at first, was just a joke
In addition to the demure and brat trends, other phenomena are popping up on social media, the focus of which are women’s lifestyles.
Tiktok reveals that women who dress in the clean girl style prefer neutral colors and beauty that looks natural and clean.
Soft girl-style women take the joy out of femininity. They take time for themselves, for relaxation and for a healthy lifestyle.
Clean girl, soft girl, brat, demure… There are many compartments.
– Different phenomena change quickly and overlap with each other, says the professor of Communication at the University of Turku Tanja Sihvonen.
Lebron is the BBC has said that his motto of being demure is a joke.
– His goal was possibly to make fun of stereotypes of femininity, but the viral trend has already started to take on a life of its own, writes a BBC reporter Yasmin Rufo.
– Although half of the internet uses the phrase ironically, others are worried about the unrealistic pressures the trend creates on women, Rufo writes in his article.
However, Professor Sihvonen reminds that young people have a critical attitude towards social media. Tiktok isn’t the only place they take inspiration from.
– It could be that the ways of realizing femininity are changing. In some circles, more conservative ideas about appearance may have strengthened.
According to Sihvonen, it will only become clear later what kind of social effects individual Tiktok trends will have in the end.