(Finance) – Vodafone leads toEurovision Song Contest its technology and its network. A hologram by Alessandro Cattelan allows the presenter to be “teleported” from the backstage of the Eurovision stage to the Festival Previews broadcast on Rai1 and thus to share anecdotes and curiosities about the show with viewers while preparing to present the evening.
“The hologram, interactive and in very high definition, – explains Vodafone in a note – represents one of the most surprising applications of 5G.Cattelan hologram, interviewed on the stage of the Vodafone Lounge while physically at the PalaOlimpico, it was achieved thanks to the ultra-wide band of 5G, which makes it possible to quickly transfer videos in very high definition, and to the millisecond latency of 5G which makes dialogue between natural person and hologram “.
All those who are present in person at the Eurovillage can also visit the Vodafone house and try some of the immersive and engaging solutions created thanks to the Vodafone 5G network: you can wear a Virtual Reality viewer and discover a large European virtual city, visit ancient Roman imperial buildings with Augmented Reality or try your hand at competitions from 5G smartphones or from smart TV to “Game Now”, the 5G streaming gaming platform. To encourage an increasingly responsible and sustainable use of technology, there is also a “green” Store where Vodafone talks about its concrete commitment in tackling climate change and with its initiative to give new life to old smartphones.
On his new TikTok Vodafone account finally, the “Connecting Turin”, a social tour through the streets of Turin, to connect the international communities participating in the 2022 edition of the festival. To involve the public also on social platforms, Vodafone launches its first Branded Effect TikTok “Follow the rhythm”: users will be able to let themselves be carried away by their creativity, drawing lines and shapes in augmented reality following the rhythm of an original jingle, created by Vodafone exclusively for Eurovision.