(Finance) – Spreading good consumption and production practices, enhancing the excellence of the territory and creating a virtuous synergy between associations, institutions, consumers and local entrepreneurs: these are the objectives of “Do the right thing”, the national fair of critical consumption and sustainable lifestyleswhich returns to Milan for its nineteenth edition, organized by the publishing house “Terre di mezzo”.
In this context of social and environmental commitment there is also space for financein particular the Banca Etica group brings to the Milan fair of critical consumption and sustainable lifestyles a more responsible use of money, together with news on insurance financial products and services, aimed at the energy transition and the support of virtuous companies and projects. “We believe it is essential to increase attention to the importance of how our savings are used,” he told Finance Paul Cominini, deputy head of commercial area of Banca Etica – often many of our clients are very socially and environmentally committed, but until recently, they were unaware that their savings could go to finance something that went against their values. Offering an alternative opportunity to manage one’s savings, consistent with our social and environmental interests, is what Banca Etica tries to do”.
They also find space inside the fair business models based on recycling and on the enhancement of the work of social cooperatives. “Ape Social ware is a supportive and ethical brand because it uses the work of children with disabilities to create garments that can communicate positive messages – he said Alassandro Ferrari, the founder of the brand – but above all of the garments that are made with sustainable fibers, from the recycling of bottles, from bamboo fiber and also from coffee fiber; the idea is to use waste products that can give new life to new things, but above all that can give work”.
Even the world of agricultureis managing to find ways to create economy of scale without resorting to intensive cultivation. “When the goal is to make a certain activity sustainable from an economic point of view, we all work in the same way – he said Nicola Angeli, Sale Manager of the Giromoloni Cooperative – networking certainly brings benefits because it is precisely possible to amortize costs and increase sales. The production is merged, the sale as well, and in doing so the proceeds of the sale are then distributed at the production level”.
Space is also given to style and clothing in the Critical Fashion area, with the project the beauty of the sustainable kilometre, created with the contribution of the Lombardy Region, which explores the transparent supply chain in the world of fashion.