(Finance) – The Fashion House Brunello Cucinelli and EssilorLuxottica have signed, at Casa Cucinelli in Milan, an exclusive licensing agreement concerning the design, production and distribution of “Brunello Cucinelli” eyewear and sunglasses, which will link the two realities for the next decade.
The new agreement – explains a joint note – will enter into force on 1 January 2023 and will last until 31 December 2032with the first collection due out in Q1 2024, and represents an extension of the ongoing collaboration between the two companies,
which had seen in 2021 the launch of the first eyewear capsule with the Brunello Cucinelli and Oliver Peoples logo, an exclusive brand of EssilorLuxottica.
“This choice that we have shared with the highly esteemed EssilorLuxottica is much more than a signature. It is an act of mutual affection and esteem between two realities that arise from a passion for beauty and for the care of things done well – he commented Brunello Cucinelli, Executive President and Creative Director of the Fashion House -. After all, I have always had a special relationship with the late Leonardo Del Vecchio and I will never forget when he said to me: ‘Look at Brunello, I don’t know if the glasses are beautiful, what I can tell you is that they are made in the best possible way’ . It is a phrase that I feel very close to my way of seeing work. Then I have in my heart when, in the last days of his life, he spoke of the ‘beautiful factory’ of Agordo: for me it was a real inspiration and, not surprisingly, our constant commitment is aimed precisely at making the our factory in Solomeo. Also for this reason I am deeply confident in this precious understanding that our respective new generations are called to cultivate for the future”.
“We are thrilled to continue our journey with Brunello Cucinellia luxury lifestyle brand that represents the glamor of contemporary Italian style – he said Francesco Milleri, President and CEO of EssilorLuxottica -. Through our new collections, we will continue to offer consumers around the world beautifully designed and crafted eyewear that embody the best of Brunello Cucinelli style.”