Erland Elias has a successful podcast and has previously participated in programs such as “Erlend Elias seeks happiness” and “Farmen kendis”, but in the program “Red carpet or reindeer” he explores his background for the first time.
– I didn’t know I was Sami until I was an adult, and before this program I knew almost nothing about the Sami. I thought it was a culture that was dying out, but it’s incredibly cool to see how well preserved the culture is, says Elias.
Culture clashes throughout Sápmi
During the journey, Elias has encountered many cultural clashes. He says that the food, certain jobs and how to talk to each other have been different to what he is used to.
– There will be a clash between Erland’s red carpet life and then all of a sudden he has to go to the toilet in the forest. The viewers will really see a rollercoaster of emotions, says producer Robert Andersson.
The program will be broadcast on SVT in five parts and will start in November.
See the interview in the clip above!