(Finance) – ENITtheNational Tourism Agencyparticipates in the international fair Vakantiebeursscheduled to Utrecht (in the Netherlands, which among other things represents the sixth source market of tourist flows for Italy with 10.7 million presences) until 12 January 2025, to present Italian outdoor tourism as an excellence in the global panorama. The Italy stand, set up on an area of 200 m2, will host a significant representation of Italian excellence: the regions of Liguria, Marche, Piedmont, Trentino, together with the URAT Consortium (Union of Restaurateurs and Hoteliers of Trasimeno) and Visit Brescia.
Among the most dynamic and strategic of thenational tourism industrythe Italian outdoor sector today has over 2,600 structures including campsites and tourist villages, an accommodation capacity of over 1.3 million beds and an annual turnover of around 5 billion euros, and is supported by an associated industry of over 3 billion ( source: Istat and Faita Federcamping 2024). This sector welcomed 2024 well 11.4 million arrivals And 68.2 million visitorsdemonstrating its ability to attract tourism increasingly oriented towards sustainable and innovative experiences.
“Participation in the Vakantiebeurs – he declares Ivana JelinicCEO of ENIT – represents an important opportunity to strengthen Italy’s international visibility and promote a tourism model that integrates sustainability, well-being and discovery of the territory. Outdoor tourism is today a key element for balanced and widespread development, capable of responding to the growing demand for outdoor holidays, which not only enriches the Italian offer, but also contributes to the enhancement of local economies. Furthermore, it favors the deseasonalization of tourist flows and a more harmonious management of presences, mitigating the pressure on the most popular destinations. In a national tourism landscape that is experiencing a period of rapid transformation, this sector confirms itself not only as a market niche, but one of the main levers for the relaunch of Italian tourism on a global level. Through this presence in Utrecht, we demonstrate how Italy is able to offer unique experiences, capable of combining tradition and innovation in a context of extraordinary natural beauty, confirming itself as a leader in responsible tourism.”