(Finance) – “A New Season”, that of energy awareness and sustainable choices. This is the concept of the new creativity of Plenitudea company controlled by Eniwhich launches a campaign to talk about its commitment to be the best ally of people and businesses in the energy transition.
For the company, which combines the sale of energy solutions with the production of energy from renewable sources and an extensive network of charging points for electric vehicles, this is the first institutional campaign with the new brand, Plenitude, which officially took over from Eni gas and electricity in March 2022.
There new campaign, created in collaboration with TWBA / Italy, takes inspiration from the famous painting “La Primavera” by Botticelli from which we are transported into a modern reinterpretation of the painting in which each character tells an aspect of the world of energy and carries out a virtuous action. As well as the artwork, which represents the beginning of a new season, this campaign wants to represent a new era of energy awareness that comes from the contribution of each of us. Plenitude is committed to providing its 10 million customers with innovative services and technologies to enable them to make virtuous daily choices and actions.
A new season, in which the collaboration between companies and people can create a more sustainable tomorrow thanks to innovative energy services, production from renewable sources and solutions for electric mobility.
“We are an international company with Italian roots and for this campaign we decided to be inspired by one of the most famous and recognized works of our country in the world. The parallelism with the start of a new season is meant to represent the continuous evolution that Plenitude constantly puts in place, proposing new solutions to families and businesses. Our goal remains to be their best ally in the energy transition, “he commented Giorgia Molajoni, Head of Sustainability, Digital & Communication of Plenitude.
The campaign will be on air from 8 May 2022 with multi-channel planning on TV, print, outdoor, cinema and web. Directed by Ben Scott of the Ridley Scott Associates stable, photography is directed by Luca Bigazzi who has worked on important Italian films including “La Grande Bellezza”. FargoFilm production company. The soundtrack is an original song composed for Plenitude by Canadian DJ Apashe.