Superga has just unveiled an unprecedented collaboration with model Emily Ratajkowski. On the program: the makeover of the two flagship pairs of the Italian brand.
The Italian brand Superga, specialist in sneakers, has imagined for the spring-summer 2022a collaboration with the model Emily Ratajkowski. Having become famous for its elegant and relaxed sneakers, Superga had no trouble finding common ground with Emrata, a fan of a style as cozy aseffortless.
At the request of the label from Turin, Emily Ratajkowski chose to revamp two of the brand’s essentials: the Superga 2750 and theAlpine. In order to bring a touch of sophistication without erasing the DNA of the brand, Emrata decided to play with the different shades of white and to add tubular laces on each pair. The little extra? To sign the collaboration, a crest has been affixed to the back of the sneakers.
A top ambassador
And that’s not all. Not content with improvising as a designer for Superga, Emily Ratajkowski also posed for the Italian label. On the occasion of the brand’s spring-summer 2022 campaign, it presents other models from the collection such as the 4089 Training 9TS Slim Vegan and his look sportythe 2631 Striped Platform as well as 2790 COTW, two pairs of platform sneakers in the top and finally, the 2490 Bold Organic Canvas whose inspiration is drawn from skate shoes. For Emily Ratajkowski, embodying the new Superga collection sounds obvious: “I’ve worn the brand for years, so this collaboration felt completely natural,” explains the young woman, also known for her feminist positions. An alchemy that we owe to the similarities between their two styles: relaxed, chic and especially timeless.
For the campaign of this spring-summer 2022 collectiona video features the American model dressed in clothes cozy to wear day and night, with the different models of the collection on the feet. Or how to elegantly combine allure and comfort!