The company Authentic Brands Group (AGB), which manages the music icon’s rights, has sent letters to several wedding bands in Las Vegas announcing that they must apply for permission to use Elvis Presley’s “name, image and voice” and “other aspects”. of the personality of the deceased singer, writes Las Vegas Review Journal.
The message comes as inappropriate for the Las Vegas business community, where a large portion of the hospitality industry has minted Elvis Presley’s name for decades since the star passed away in 1977.
– It could not be more inconvenient. This can ruin a large part of our wedding industry. A large number of people can lose their livelihood, says Lynn Goya, who works with the marketing of the wedding industry in the city.
According to the Las Vegas Review-Journal, the letters from AGB state that the company will take legal action if the chaplain does not agree to their demands. However, nothing has happened yet, despite the response time expiring, the newspaper reported.