Since 2018, the influencer and entrepreneur has Bianca Ingrosso, 29, ran the make-up and beauty company Caia. Until now, Caia’s products have only been available for purchase online or in pop-up stores.
But now it was time for a permanent physical store, and it opened its doors on June 1 at NK in Gothenburg. At the opening, Ingrosso was present and handed out goodie bags to the first 200 who visited the store.
1500 people outside before opening
Many expectant fans have queued for several hours to be the first to enter the store and meet Bianca Ingrosso.
– Securitas security guards estimated at 8.30 that between 1000 and 1500 people are on site. Many have stayed the night, says Thomas Fuxborgpress spokesperson police region West, to The Gothenburg Post.
During the morning, it has become noisy in the queue and several people have been pushed. Göteborgsposten reports that a child has fainted in line.
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Caia opens a store in Gothenburg. Photo: Screenshot/Instagram/Bianca IngrossoElsa Jelvestam queued for 14 hours: “Close to causing trouble”
Elsa Jelvestam, 18, and her friends were among those who started queuing on Friday night. When they started queuing at 8:30 p.m., there were only about 20 people there. At first the atmosphere was calm and the Caia staff offered hamburgers to everyone queuing.
– During the evening, however, there were a lot of incredibly drunk people, primarily old men, who came forward to talk to us and one was close to creating a row. Luckily, the security guard came and helped solve it. Without the security guard, we certainly wouldn’t have dared to sleep, she tells News24.
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Elsa Jelvestam and her friends slept outside the Caia store. Photo: Private
To get through the evening and night, the friends brought card games, power banks, snacks, blankets and a computer to watch movies.
The night went well but in the morning a lot of people started to arrive and the atmosphere became more heated.
– People started arriving who went ahead of everyone else and stood first, only to then blame the fact that they had been there for an hour the day before. Then it got a little worried and we talked to the security guard who took care of the whole thing.
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