Elon Musk wants a YouTube star to upload his videos to X: Gets a rebuff

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Elon Musk apparently wants to upgrade his Platform X (better known as Twitter). Then it came to him on December 30th. a discussion in which someone asked the extremely successful YouTuber MrBeast to also upload his content to Twitter: Elon Musk agreed to the offer. But he was rejected: the platform doesn’t bring in much money, explained MrBeast. Even with a billion views it wouldn’t be worth it for him.

Who is the artist?

  • MrBeast is currently by far the most successful YouTuber in the world.
  • The 25-year-old creates elaborate videos with “high concept” ideas: The videos often deal with “What if…?” scenarios. Often they’re about game shows with unusual rules where people can win big money: recent videos have covered topics like “I rescued 100 abandoned dogs” or “$10,000 a day you survive in a grocery store.”
  • The videos reach gigantic numbers of views and are even translated into several languages ​​to make them even more successful. The videos are complex to create – but even MrBeast has to admit defeat to a slap in the face at the Oscars.

    • Other CEOs also advocate for their companies on social media:

    Boss ruined his company in 59 seconds on Twitch – what happened to him?

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    MrBeast gives Elon Musk a clear rebuff for Twitter

    This was the basket now: On December 30th there was a casual interaction on X between MrBeast, the user “DogeDesigner” and Elon Musk.

    DogeDesigner asked MrBeast to bring his new video to X too. Elon Musk agreed. But he received a basket.

    MrBeast said:

    “My videos cost millions of dollars to produce, and even if they got a billion views on X, that wouldn’t cover even a fraction of their cost.

    But I’m on board with testing stuff here once you really get the monetization going.”

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    How is this discussed? The top comment is: “He basically told Elon Musk, ‘You can’t afford me, little bro.'”

    Some are demanding that MrBeast should just post the videos on X and YouTube, but enterprising Twitter users are quick to declare: That’s nonsense. A view on YouTube simply brings in a lot more money than a view on Twitter.

    This is what lies behind it: There are significant differences in how influencers can monetize their content on social media: via YouTube or Twitch, influencers receive a relatively large amount of money for reach that they monetize with advertising. YouTube in particular pays excellently in the long term.

    Reach on platforms like TikTok or Twitter can also put money into the cash-strapped pockets of influencers, but not through normal advertising, but through special “placements”, i.e. sponsored advertising.

    Elon Musk’s efforts to grab free content and thus relevance and value for X will therefore remain ineffective as long as monetization is not “properly boosted”.

    Elon Musk already has a somewhat strange relationship with some pop culture topics: Billionaire Musk jokes: I’ll buy and delete Fortnite so that you can have sex

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