Making Twitter pay is an old Elon Musk idea. Now that his purchase proposal has been accepted, he again mentioned this project in a tweet but clarified his thoughts. “Twitter will always be free for casual users. But maybe at a slight cost for commercial/government users”.
Twitter will always be free for casual users, but maybe a slight cost for commercial/government users
— Elon Musk (@elonmusk) May 3, 2022
A different formula from Twitter Blue
Professionals could therefore be charged a small fee. This would be different from the paid Twitter Blue formula initiated by the current management. It provides access to more features, for $2.99 per month. A service aimed at the most involved users of Twitter.
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Recall that Elon Musk had to borrow money for his $44 billion takeover bid. A commitment that requires it to find profitable economic models. Today, the social network derives most of its revenue from advertising.
Created in 2006, Twitter was profitable briefly in 2018 and 2019 before plunging into the red again. The platform has never found the solution to monetize its phenomenal audience while remaining free. Other players like Facebook have succeeded by monetizing user data. But with all the abuses that we know.