In recent weeks, several of Twitter’s most important advertisers have announced that they are considering ending cooperation, claims the American organization.
The billionaire who recently acquired the messaging service Twitter Elon Musk has hinted at “going to war” with technology company Apple.
Among other things, Musk claims that Apple has threatened to pull Twitter out of its app store from the App Store.
– But doesn’t tell us why, Musk wrote On Twitter (you will switch to another service).
– Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?, Musk wrote in another tweet (you go to another service).
Additionally, the billionaire questioned the 30 percent fee that Apple is said to collect on purchases made through the App Store. The App Store is the only official way to download applications for iPhones and other Apple mobile devices.
Musk criticized Apple with a series of tweets that included, among other things, a picture that made it clear that he would rather go to war with Apple than pay it a 30 percent slice of business transactions.
The tweet in question later disappeared from Musk’s Twitter wall.
According to the news agency AFP, Apple has not responded to requests for comment.
Advertisers are on their toes
Since Musk took over Twitter last month, he has fired about half of the company’s staff, in addition to an unknown number of employees who have left the house voluntarily. Many employees, moderators, whose responsibility it has been to fight against false information being spread on the platform, have also been fired or fired from the company.
Musk has also restored access rights to accounts that had previously been removed for one reason or another. The right of use was returned to, among others, the former president of the United States For Donald Trump. Trump was given the go-ahead by several social media platforms after his supporters stormed the US Capitol last January.
Musk describes himself as a “free speech absolutist” and believes that Twitter should allow all posts that do not violate the law.
Former employee of Twitter Yoel Roth wrote in the New York Times (you will switch to another service), that not following Apple and Google’s instructions would be catastrophic. According to him, this could lead to the service being kicked out of the companies’ application stores. Roth left Twitter after Musk took over the company.
In recent weeks, half of Twitter’s 100 most important advertisers have announced that they are suspending their cooperation with Twitter or have otherwise appeared to have stopped advertising on Twitter. This is reported by the monitoring organization Media Matters (you switch to another service).
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