According to Electronic Arts CEO Andrew Wilson Different advertising activities within the company to be shown in games doing.
Within the framework of the incredibly increasing costs of games, companies are making various plans to make more money from their productions. Stating that they have no intention of showing ads in games in 2021 Electronic Arts, may shelve this as of 2024 or 2025. Because company CEO Andrew Wilson is now He states that they have a special team to present advertisements in games (especially AAA productions).. In fact, the company, which has already taken some steps in showing ads in games but seems to be thinking bigger for the future, can actually show a large number of ads in games and make these ads dynamic since the games are now constantly connected to the internet. Electronic Arts CEO Andrew Wilson, also attracted attention with the artificial intelligence statements it made recently. Wilson stated that, like many other companies, they follow artificial intelligence technology closely and that they already use the technology in their games. He stated that they are very excited about the new generation productive artificial intelligence technologies.. Generative artificial intelligence technology How much will it increase efficiency?Stating that they are closely examining what kind of extra powers it will provide to developers, Wilson said that they will constantly increase the use of productive artificial intelligence in the game development process and He states that they aim to create larger and fuller universes..
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Via old Electronic Arts games train their own generative AI systems Wilson, who has this goal, says that artificial intelligence enables the construction of a new football stadium in six weeks instead of six months, and states that they are excited for the future in this respect. Wilson stated that more than half of EA’s development processes can be improved with productive artificial intelligence in the future and that their plans are to transform the development process in the light of the new era in the next five years. sees that they can make bigger games with fewer people/personnel with productive artificial intelligence And this has both a good and a bad side.