The SHEIN X fashion show, featuring young designers, took place on Thursday June 8 in Paris. The models presented delighted the 300 guests, dumbfounded by the wealth of looks and accessories.
SHEIN X Runway Show Endless Summer
It’s 4 p.m. The commotion before the 46, rue Cambon, in Parislets imagine a impending event. The comings and goings of ultra-stylish young women, who come alone or in groups, suggests an appointment fashionnot. In front of the door, a team filters the guests before letting them enter the building. All come to watch the fashion show SHEIN X, hosted by the online clothing giant. Some crowd in front of the photocall to immortalize this moment. The others weave their way between the photographers to get to their place in front row or in second place.
Quickly, the hubbub covers the last instructions of the organizing team. Journalists, influencers and contributors SHEIN observe each other, recognize each other, greet each other, take selfies, film each other. The influencer Manon Kutner goes from one guest to another to carry out interviews. At 4:40 p.m., the sound goes up, the show starts.
The culmination of the SHEIN X incubation program
From the first look – a very structured sky blue mini dress – the tone is set. No classic silhouettes but sharp models designed and manufactured, for the most part, by the 24 European winners of the SHEIN X program, including the 10 finalists of the SHEIN X Challenge competition.
The male and female models, of all morphologies, sway their hips on the catwalk to the rhythm of the electro soundtrack for unveil the 75 breathtaking looks under the theme ” Endless Summer “. The audience is delighted, already imagining themselves wearing such a top or such offbeat accessory.
After more than 20 minutes, designers and models parade together on the white carpet to close the show to applause. A young man welcomes the diversity of the choice of models. A young girl evokes, to a friend, the relevance of bags and jewelry.
It’s time for everyone to continue with the cocktail reserved for VIPs, to go backstage or go back to the photocall for a final pose. With a smile, as if to recall how successful this parade is.