The new brand of EA SPORTS, EA SPORTS FC, its logo and first information has been published. The game will announce its name in more than 100 games in all world leagues on April 7th.
The FIFA series, which changed its name last year, is getting ready to sign a brand new football vision with the EA SPORTS FC brand. The new identity of the production and EA Sports FC logoshows that it will have a very important place in the future of football games.
EA SPORTS FC logo and official information released
EA SPORTS FC aims to engage hundreds of millions of fans with each other through console, mobile, online games and esports products, and transforms into a platform under the umbrella of EA SPORTS to create a new football experience and live the excitement of football in the best way.
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The EA SPORTS FC brand will announce its name in more than 100 games in the world’s biggest leagues. Football fans will discover the new brand identity with EA SPORTS partners; They will have heard for the first time through the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more.
Many names in the global football arena will join EA SPORTS, helping this brand new football experience start a new era, and hundreds of leagues, teams, brands and athletes will start publishing the EA SPORTS FC logo on their platforms as of today.
Nick Wlodyka, Senior Vice President and General Manager of EA SPORTS FC, said, “This is where the story of EA SPORTS FC begins. Building on 30 years of leadership that brings the global football community together, we’re building a brand new football experience and a future where fans come first.” He adds, “EA SPORTS FC will be a symbol of innovation and change for this sport. We look forward to telling all football fans more about the future of this experience in July.”
Inspired by football in terms of design, the new EA SPORTS FC brand is based on the triangle shape that represents football in a multidimensional way, which takes place in football culture.
From passing techniques to set play, the triangle shape is at the root of EA SPORTS football experiences: from the early 8-bit games played from an isometric viewpoint, to the triangular polygons that make up every pixel of our most modern games, to the iconic player indicator symbol that appears above every athlete in matches.
Defining the interactive football experience for 30 years, EA SPORTS has created a global football community of 150 million fans across all gaming platforms. With this brand new football experience where EA SPORTS FC, together with its partners, put football fans at the forefront, this existing community will continue to be supported and grown.
The fan community formed with the principle of ‘gathering’ and ‘innovation’, which EA SPORTS has maintained for years; It will provide access to more than 19,000 fully licensed players, 700 teams and 30 leagues, and an authentic and unrivaled football experience – including women’s soccer – with the support of more than 300 global football partners.