Driving and flight simulations are a genre of their own. For outsiders, it seems crazy that some people spend their day virtually driving from A to B without getting up from their PC. However, “American Truck Simulator” (Steam) does its job so well that it has achieved 96% positive reviews on Steam and now a large trucking company is recruiting drivers there.
What is American Truck Simulator game?
Here you can see the launch trailer for the simulation:
For gamers, the simulator is pure relaxation
What do the reviews say? For many fans of American Truck Simulator, the game seems to be incredibly relaxing above all else. The reviews say:
As a casual game to switch off your mind, I can recommend these truck simulators.
The game is intended to help compensate for the shortage of skilled workers among professional drivers
This is the latest development: The game is so popular that now a major trucking company, Schneider National, has started using huge in-game billboards to solicit new hires. Previously, the developers used the billboards to show new updates. Now a real trucker company is courting employees there.
There are indications that one tests in the “relatively small” American Truck Simulator in order to advance into the even larger “Euro Truck Simulator” 2.
The developers say that when approached by the company, they were excited and decided to work together:
“[…] It is an opportunity to help the truck industry, which is suffering from a lack of skilled workers at the moment.”
Players don’t seem to mind that their game now has giant billboards. One even finds it “good and realistic”, as one user says on Twitter.
We’ve already featured a simulation on Steam on MeinMMO that has had a huge impact on the industry it’s simulating:
Steam: A €30 game from Switzerland completely changed the way farmers buy tractors today