held in Istanbul Dyson Masterclass While talking about hair health and hair problems at the event, DysonIt was explained how ‘s beauty technologies meet with health.
held in Istanbul Dyson Masterclass event, from Dyson UK campus Dyson Senior Design Engineer Veronica Alanis While sharing information about hair health and hair problems, he talked about the help of Dyson technologies in providing solutions to problems.
Dyson Global Hair Care Brand Ambassador Matthew Collins While sharing his Dyson experiences and how it contributes to engineering processes, Dyson Türkiye Brand Ambassador İbrahim Zengin He gave information about the use of Dyson hair care category products.
HAIR HEALTH FROM ROOT TO TIP
Dyson Senior Design Engineer Veronica Alanis, who shared information about research, development and testing at Dyson; When we entered the hair care category, we wanted to understand everything about hair, from cortex to cuticle and root to tip. We carry out many tests in our laboratories to test the health of the hair. In addition to hair, we also did some research on the scalp. That’s why last year we spent half a billion pounds expanding and accelerating our research and technology development in this area. We have the most sophisticated laboratories in the world where scientists and engineers work on hair; “Using technology, we can pioneer new ways to improve hair styling and protect hair health.”
“We’re pretty obsessed with hair and what makes it healthy, shiny and soft.”
We learned that Veronica Alanis, who answered our questions within the scope of the specially organized event, worked on Dyson AirWarp-focused accessories and was also part of the Dyson Corrale team for a short period. While he stated that they prioritize consumer needs when designing a product or accessory, he stated that success cannot be achieved without considering consumer needs. Alanis said that they carry out extensive research and development studies in Dyson laboratories to investigate the hair problems of consumers around the world and to solve these problems. “We also conduct many user tests. In user tests, we put our products in front of the users and they open and close the product; They do different tests with the products. In the end, they tell us what they like and don’t like, and we do a lot of performance testing based on the feedback. For example; “If it’s a product like a hair clip that we’re launching, we perform a lot of repetitive mechanical movements and measure the force required to open and close, and then we develop that by relating it to what users find comfortable.” she said.
REAL USER EXPERIENCES ACROSS THE WORLD
Stating that they are one of the first companies to have a laboratory where real human hair is tested, Veronica Alanis also stated that they have expanded their state-of-the-art hair laboratories. Giving examples about the tests carried out, Alanis states that, for example, in a test where the effect of speed and temperature on hair was investigated, they did not content themselves with just mechanical laboratory tests, but also took into account what the users actually did. He states that they completed their tests with real user experiences and observed the user experiences not only of users in the UK, but also of users in China, France or Turkey, for example. So much so that, according to research, users in some countries wash their hair in the evening and style it in the morning, and this affects the routine process. Therefore, real user experiences around the world are of great importance in the research and development process.
According to the Global Hair Survey conducted last year; 7 out of 10 women in Turkey believe that their hair is damaged. Additionally, 69 percent are concerned about their scalp. The most common problem is stated as hair loss (41 percent)
Dyson Global Hair Care Brand Ambassador Matthew Collins
Dyson Global Hair Care Brand Ambassador Matthew Collins In his speech at the event; “Hair care means protecting and keeping our hair, one of our most valuable accessories, alive. The basis of looking good is having well-groomed hair. Therefore, it is very important to know our hair, its structure and to care for it according to the season by using the right product. Since excessive heat creates irreversible changes in the structure of the hair, you should choose stylers designed to control the effects of long-term heat styling on your scalp and hair. 10 years ago, I decided to grow my hair and I see that it was one of the best decisions I ever made. Because I understand women better and can empathize with them. I am careful not to use devices that will damage my hair. “In the Dyson hair care category, where I am personally involved in the design and engineering processes, technologies are designed exactly according to these features,” he said.