Dyson, which continues to renew its product range for women, announced a special color series for the new year.
In the statement made by the company on this subject: transferred: “Dyson will be on sale for a limited time during the 2024 gift season Strawberry Bronze celebrates with beauty technologies in its colors. Dyson Farming Inspired by strawberries, Dyson’s newest special color series meets users. Dyson continues to prepare a special color series for the gift season every year. The research and development of these colors and finishes reflects the extensive engineering and testing processes that shape all Dyson products. In 2024, Dyson announced it was expanding its research into ingredient science with the launch of its first range of formulations, while the research team visited Dyson Farming sites deep in the English countryside to discover the pigments of the high-quality, nutritious ingredients grown there. 1,225,000 strawberry plants purchased across the UK are produced by the company each year.
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These strawberries are grown throughout all seasons thanks to a 15-acre greenhouse facility heated by an innovative circular process that converts crop waste into energy by an anaerobic digester. Strawberries are hand-picked by robots that analyze the quality and ripeness of the fruit to ensure that what consumers purchase has optimal nutritional value, texture and taste. You can find more information about farming here. The research team examined how the natural dye obtained from strawberries interacts with various materials, allowing the discovery of many different colors and tones. The final pigment chosen was the result of this research.
All of the colors combined to create a complex shade of pink from a single strawberry, tinged with shades of red, peach and orange, creating a unique and striking result. Taking further inspiration from nature, the blue tones shading the buttons harmonize with the sapphires, creating a pink contrast and highlighting important parts of the technology. Dyson’s latest technologies include the Airwrap id hair styling and drying set, Supersonic Nural hair dryer and Airstrait hair straightener.”