With a massive investment in research, Dyson regularly launches revolutionary products in the world of beauty. The most recent: two tips for the Dyson Airwrap.
Dyson, best known for its vacuum cleaners, has revolutionized the beauty industry with its investment in cutting-edge technology. The company has committed £500 million (just under €600 million) over four years to opening new beauty research laboratories and developing 20 new beauty products.
These investments support the continued diversification of technology in the beauty industry and the deepening understanding of hair types, styling behaviors, hair health and perceptions of different hair types. A notable example of their research is the 2022 Global Hair Study. Conducted by Dyson, it is the most comprehensive study on hair today. And it is thanks to this type of research that Dyson always manages to surprise by regularly marketing new products to the delight of women who want to do their hair like professionals without leaving home.
Among its new products, Dyson recently launched 2 new tips to add to the Dyson Airwrap: a large round brush and a diffuser.
The new Dyson Airwrap tips
Launched in 2018, the Dyson Airwrap has since distinguished itself as a revolutionary tool in the beauty industry capable of drying, curling, sculpting, straightening and controlling hair of all types without thermal damage. To do this, it integrates a V9 digital motor from Dyson, Coanda airflow technology and intelligent heat control and a wide range of tips which has recently welcomed 2 new ones. Dyson recently launched a large round brush and a diffuser. These tips offer greater versatility and are designed to meet different styling needs, including longer hair and those that are wavy or curly in nature.
The large round brush is designed to add volume and texture to hair. Thanks to its long, fine bristles, it channels air deep into the hair, creating tension that styles while drying. This tip is ideal for those looking to add body to their fine hair or achieve a fuller look. Its design not only allows hair to be dried, but also styled simultaneously, reducing styling time and damage caused by excessive heat.
Also new, the diffuser is specially designed to improve the styling of wavy and curly hair. It works by distributing air evenly to simulate natural drying, while minimizing frizz and defining curls. The long teeth of the diffuser penetrate deep into the hair, allowing even and gentle drying from root to tip. This new tip is ideal for those who want to highlight their natural waves or curls without damaging them from excessive heat.
The Corrale and the SuperSonic: the Dyson revolution in straightening and drying
In the world of beauty, Dyson also shines with the Corrale and the Supersonic: a revolutionary straightener and a cutting-edge hair dryer already acclaimed by many fans and which embody Dyson’s commitment to innovation.
The Dyson Corrale is an innovative straightener that stands out for its unique technology. It took 7 years of work and an investment of £25 million for research and development. Result: it is equipped with flexible plates that adapt to fit the shape of the hair, providing precise styling with less heat. This feature not only helps prevent damage from excessive heat, but also reduces styling time. The Corrale works in both wired and wireless mode, providing maximum flexibility and ease of use. Its advanced technology guarantees professional, smooth and shiny results, while preserving hair health.
The Dyson Supersonic revolutionizes the hair drying experience with its cutting-edge technology. Featuring a powerful and compact digital motor, it offers fast drying while being surprisingly quiet. Its unique feature is intelligent heat control, which preserves hair’s natural shine and reduces heat-related damage. The balanced design of the Supersonic, with its motor located in the handle, ensures a comfortable grip. This device is not only effective but also gentle on the hair, making it ideal for daily use.
With all these devices, Dyson has established itself as an eloquent player in innovation in the world of beauty. By offering greater versatility and meeting the varied needs of users, Dyson continues to revolutionize the field of home hair styling, making professional styles accessible to everyone, without compromising hair health. Available since November 1 on Dyson.fr and in Dyson Demo Stores, the customizable Airwrap and its new tips represent a further step towards advanced and respectful domestic hair styling.