Dwayne Johnson will probably have to hold back a bit with his superlatives in the future. Even though the star has conjured up Black Adam countless times as a change in the DC hierarchy, wthis desired triumph is hardly visible through the sales figures.
According to current forecasts, the studio Warner Bros. register the DC blockbuster as a disappointment. The only potential left is the streaming release for home cinema.
You can watch another Black Adam trailer here:
Black Adam – Trailer 2 (German) HD
Black Adam definitely underperformed at the box office
According to Variety, the Dwayne Johnson film is likely end up losing $50 to $100 million make. Black Adam has grossed $384 million in cinemas worldwide to date. It doesn’t sound like much, but the almost $200 million blockbuster has devoured another $80 to $100 million for marketing, according to inside sources from Variety.
To be considered a box office success for Warner, Black Adam reportedly has to at least $600 million worldwide import. According to current estimates, the film will not gross much more than $ 400 million. The home cinema release via streaming could then bring a push again.
As Variety explains, many cinemas have still not recovered from the pandemic, which is reflected in lower audience numbers. Since the time window between the cinema and VOD start has been further reduced, the sales figures of a film are supported even more by the home cinema release.
Nevertheless, the DC blockbuster will not make any significant leaps at the end. Black Adam is also likely to be due to the involvement of former Box Office draft horse Dwayne Johnson disappointment for everyone go down in (DC) history.
Black Adam: The DCEU’s lowest point so far
Rarely have our colleagues from the FILMSTARTS podcast on screen love been as unanimous as with Black Adam and seldom has harsh criticism been expressed so unanimously: The blockbuster with Dwayne Johnson is the low point in the history of the DC Extended Universe (DCEU).
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The screen love is the weekly cinema and film podcast of our colleagues from FILMSTARTS.
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