Dubai chocolate is all the rage on Tiktok right now! Everyone tears it away, despite their very high price. Fortunately, Lidl will soon market trendy delicacy, but at a very low price this time!
If you use Tiktok, you could not miss the last trend of the moment, that all influencers and subscribers are tearing out: Dubai chocolate. It is an ultra-greedy chocolate tablet inspired by the flavors of the Middle East-it’s very simple, you take ten kilos just looking at it! It has the distinction of being filled with a tender pistachio ganache and Kadaïf for the crisp.
Dubai chocolate is not a culinary novelty in itself, since it has existed since 2021. It was a fairly confidential artisanal creation of an Anglo-Egyptian chocolate maker, which marketed it in Dubai, then in the United Arab Emirates. In December 2023, a culinary influencer by the name of Maria Vehera filmed herself on her Tiktok account tasting a piece of chocolate from Dubai dripping (literally). The video is viewed 100 million times, and it is the start of the runaway.
The chocolate tablet gradually gained popularity in 2024, when the Z generation around the world wanted to taste it in turn. In France, Lindt then decided to launch its own version. It was a handmade craft version, which was only available in limited quantities in the Lindt store network. Faced with success, the famous chocolate brand has developed an industrial version which was put up for sale in early March. Dubai chocolate then invaded the French Tiktok Community.
However, there is a small problem that could put off more than one: its price. Indeed, the Lindt “Dubai style” tablet costs no less than 9.99 euros per tablet of 145 grams – or almost 70 euros per kilo! An amount which is explained, according to the brand, by “high quality” ingredients – it is not for nothing that the pistachio, which represents 45 % of the ingredients, is nicknamed “green gold”. In short, even if the videos of his tasting combine millions of views and everyone wants his tablet, she is not within the reach of all budgets.
Finally, that was before Lidl gets involved! Indeed, on March 27, the famous brand will market its own version of Dubai chocolate for a price of only 4.99 euros for 122 grams – or almost 40 euros per kilo, which is already not given! This should bring even more magnitude to the Trend Tiktok. Now you know what you have to do if you too want to taste it and, why not, go from your little video!