Only 99 produced BMW M850i xDrive Gran Coupé started to be exhibited in Turkey with the very special design signature of Jeff Koons.
The BMW M850i xDrive Gran Coupé design, which Jeff Koons describes as the ‘Dream Car’ and which has only 99 units in the world, has attracted the attention of automobile enthusiasts as well as contemporary art enthusiasts. BMW of the Group The car, which was painted with 200 hours of manual labor by teams of dozens of designers and engineers in its factories in Dingolfing and Landshut, received great acclaim with its 11 different colors from blue to silver, from yellow to black.
Borusan Automotive Chief Executive Officer Hakan Tiftik said:Borusan Group, which includes Borusan Otomotiv, has been a supporter of cultural and artistic activities since its establishment.
In this context, Borusan Group, which also owns the Borusan Contemporary Art Collection, one of Turkey’s leading contemporary art collections, continues its activities in the field of contemporary art under the roof of ‘Borusan Contemporary’ in Perili Köşk building, which is also the headquarters of Borusan Holding.
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Jeff Koons did a great job with the BMW M850i
BMW is among the most important supporters of these events with its partnerships and sponsorships in many different art disciplines in various countries all over the world. We, as BMW Turkey, support important cooperation and sponsorship activities in Turkey.
Last year, world-famous Turkish media artist Refik Anadol’s solo exhibition ‘Memories of Machinery: Space’ met art lovers in Istanbul at Pilevneli Dolapdere with our support.
Also at CI Bloom this year, multidisciplinary artist Can Büyükberber revealed his work, Monolit, which offers a unique audio-visual experience inspired by the new BMW iX. Today, we are happy to host Jeff Koons in Istanbul with the extraordinary BMW M850i xDrive Gran Coupé design.”
Expressing his excitement for being in Istanbul at the press conference attended by BMW AG Head of Cultural Cooperations Thomas Girst and Borusan Otomotiv CEO Hakan Tiftik, Jeff Koons said:He talked about the design of the M850i xDrive Gran Coupé, which he refers to as the “Dream Car” and his collaboration with BMW.
Koons; “I am proud to see myself as part of the BMW family. It was a great honor for me to be invited to design an Art Car for BMW in the past. Seeing the Art Car I designed at the auto race in Le Mans was one of the most exciting moments of my life. Now I am very happy to have the opportunity to work with BMW again.
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THE 8 X Jeff Koons Project has been a challenge for me, frankly. I thought very hard about this. What is the essence of the BMW M850i xDrive Gran Coupé, what is the essence of power? I was looking for answers to these questions. Afterwards, I thought that the power of a car is not only its engine and engineering, but also the person driving it is an element of this power.
While designing the M850i xDrive Gran Coupé, I tried to create a sporty and luxurious sedan that represents the power and energy of the car. It was great for me to have such an opportunity.” said.