The popular chocolate drink Oboy has existed since 1960 and has become a favorite drink in many homes. Today it is owned by the company Mondelez, which also produces other well-known brands such as Daim, Toblerone and Tuc.
Oboe shortage in Sweden
Right now there is an Oboy crisis in Sweden due to a cocoa shortage. This means that Oboy is empty on the shelves in many grocery stores.
– Due to a temporary shortage of cocoa beans at one of our suppliers, we have unfortunately not been able to produce O’boy at the rate we wish, and we regret that there may be a shortage on the store shelves. Our factory in Upplands Väsby is working intensively to secure new deliveries in order to increase production as soon as possible, says Erik Loddingpress contact at Mondelez Norden, to In the middle of.
This is not Oboy’s first crisis. Six years ago, there was a shortage of Oboys as a result of technical problems at the manufacturer. This led to the product going hot on the second-hand market, reports Mitt i.
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Staggering price tag for the Oboy jar
And Oboy continues to be hot on the second-hand market, but now it is not the powder that is in demand, but the original can.
At Tradera as well as at flea markets around Sweden, tin cans are sold for price tags of up to SEK 500.
Oboy original jar is sold at tradera. Photo: Screenshot/Tradera
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Manufacturer: “Nostalgic Memories”
News24 have been in contact with Mondelez International to find out when the can stopped being produced but it is something they unfortunately do not have an answer to.
“Unfortunately, we have not been able to find the year for O’Boy,” writes the communications manager Erik Lodding in an email to Nyheter24, and continues:
“On a general basis, it is of course pleasing that there is a great interest in O’Boy, and that people have nostalgic memories of it.”.