Distribuzione Moderna plays a strategic role: it cushions the impact of inflation on households

Distribuzione Moderna plays a strategic role it cushions the impact

(Tiper Stock Exchange) – The distribution sectorin 2022, has amortized a good part of the inflation – about 3.9 billion euros – doing save families up to 77 euros per month. The Position Paper reveals it “The Italy of today and tomorrow: the social and economic role of Modern Distribution” created by The European House-Ambrosetti for ADM – Associazione Distribuzione Modernae presented this morning in Milan.

The complete version of the Paper will be presented at the inaugural conference of Brand by BolognaFiereon 18 January in the presence of the Minister of Agriculture Francesco Lollobrigidaand, via video link, by the Deputy Minister of Enterprise and Made in Italy Valentine Valentini. “Marca by BolognaFiere is now establishing itself as one of the most important agri-food fairs”, explains the President of BolognaFiere Gianpiero Calzolari.

“Distribution plays an important role in Italians’ purchases of consumer goods, especially food. It is a factor in the modernization of the country and also in protecting the purchasing power of consumers, because the modernization of the distribution sector has made it possible to keep prices lower than in the previous period,” he explained Marco PedroniPresident of ADM, adding “today inflation is rampant and it is evident that it is a regressive and recessive tax, because it affects the weakest families and risks negatively affecting the country’s growth”.

Pedroni underlined that, in recent years, Modern Distribution has demonstrated that it has a “role of social calmer” and “a strategic asset of the country’s economyboth for the added value it manages to generate and for the employment contribution” and that “a country that wants to return to growth needs to adopti an adequate policy to support consumption which represent over 60% of the Italian GDP”. Hence the appeal launched to the entire agri-food industry, not just to distribution, aimed at calming the ongoing inflationary trend.

Within the agri-food chain, the sector of distribution boasts large numbers: it is responsible for the80% of purchases through a network of 25,000 points of sale; of the 600 billion euros in turnover total of the supply chain (50 billion from exports), 155 billion are generated by the companies of the Modern Distribution (DM), with an Italian added value for over 52 billion euros between direct (25.6 billion) and indirect (21.3 billion deriving from supply and subcontracting chains) and induced (5.2 billion); on the front of work counts 440 thousand directly employed (+3.1% on 2019) e 3.3 million indirectly And, in the Noonthe sector is al 4th place for incidence of new hiresand in terms of work feminine and youthful records respectively +32% and +67% of employed persons compared to the national average.

This year’s report – explains Valerio De Molli, Managing Partner & CEO of The European House Ambrosetti – wants to focus on the value, social and economic impact and reference on the distributor’s brand. Numerous evidences have emerged, first of all that the Distributor brand this year will have a turnover that is close to 13 billion even with a 21% market sharewhich is a value that has quadrupled in the last twenty years and, above all, a trend that has recorded four leaps upwards on the occasion of the last 4 crises, in 2009 (Lehman crisis), in 2011 (Spread crisis), in 2020 (Covid crisis ) and in 2022 (Ukrainian war).

“This demonstrates that the Private Label, precisely in times of crisis, manages to express its dominant role in containing prices, a role that is even more important today with double-digit inflation”, comments De Molli, adding ” Modern organized distribution absorbs up to four times the wholesale cost increase and therefore demonstrates its important social role because it is acting as a brake on the economic impact on families.

From the analysis of financial statements of 651 companies exhibiting at Marca Indeed, it emerges that between 2013 and 2021 partner MDD companies had better than average performance of the food industry and, according to the survey carried out by The European House – Ambrosetti and administered, in collaboration with BolognaFiere, to the MDD partner exhibitors at Marca 2023, the trend is confirmed for the year that has just ended: 7 companies out of 10 declare an increase in turnover, of which 27.1% in a range between 10-20% and 24.1% between 20-30%.

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