A new clothing trend is about to take hold among the younger generations. The concept ? Go to work in your pajamas.
Shoulder pads that have nothing to envy of those of men, straight pants, a perfectly ironed shirt… They are far away, the 70s during which Giorgio Armani created the power suit, or a costume that would empower women. Five decades and a Covid-19 crisis later, working people have deserted their offices in favor of their comfortable sofas. Bye bye impeccably cut suits, the new norm is working in comfortable clothing. It is not the ready-to-wear brands that will say the opposite: since 2020 and its various confinements, many of them have developed lines dedicated to homewear. On the program, neutral colors, comforting knits and cozy cuts for hanging out (and working) at home without losing your style. One would have thought that once the coronavirus pandemic had passed, these new clothing habits would have quickly been forgotten. On the contrary: despite a partial return to face-to-face work, the younger generations seem determined to import their new wardrobe into the open space.
Changing clothes every day, too heavy a mental load?
At least that’s what a new aesthetic spotted in China suggests. The idea? Wear some “disgusting pajamas at work“, or sitting in front of your computer in an outfit considered neglected, or even in the clothes worn to sleep the previous night. It was Kendou S, a 30-year-old employee, who posted the first video testifying to this phenomenon on Douyin, the Chinese version of TikTok. On the images relayed by THE New York Times, we discover her dressed in a quilted vest, a beige tunic, checked pants and fur-lined slippers. According to her, her employer would not have appreciated her look, reproaching her for her outfit.disgusting“. It didn’t take much for Chinese Internet users to step up and show their support, arguing that their #ootd is in no way a reflection of their professional qualities. Others note that they prefer to reserve their beautiful clothes to their private life. Their arguments? They don’t want their favorite clothes to be “contaminated by the smell of the office” and believe that their employers do not deserve more presentation efforts.
“I wear the same clothes to the office every day. Sweatshirt, shirt, jeans and boots. I don’t want the mental strain of making clothing decisions, plus the fatigue I feel from working 8 hours a day.“, we can also read on social networks. This pressure felt in front of an overflowing dressing room in the early morning, the powerful of this world have decided to get around it by concocting a uniform from which they do not deviate under any circumstances. Steve Jobs and his black turtleneck, Emmanuel Macron and his navy blue suit, Letizia from Spain and her Hugo Boss suits… A sober, timeless and interchangeable wardrobe, far from the ephemeral tendencies to sleep standing up.