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The riches of the seabed are gradually making their way into the bathroom, and for good reason… Seaweed, oysters, and more simply seawater are full of virtues for the skin. Hydration, firmness, radiance, protection, and regeneration are among the thousand and one virtues of marine active ingredients, which seem to be in favor with the cosmetics industry. Explanations.
Clean Beauty and male beauty will be at the heart of the concerns of cosmetics players throughout 2023. This should not prevent them from bringing out new trends or micro-trends, whether induced by social networks or driven by the desire to offer new ingredients that are ever more respectful of the skin and the environment. This is the case of marine active ingredients, new darlings of skincare brands, which are surfing on their high moisturizing and anti-aging potential. Seaweed, seawater and oysters are more than ever in the spotlight at the start of the year.
Algae, moisturizing and protective
Having become essential in cosmetics, seaweed has virtues as diverse as they are varied for the skin, and they are natural as a bonus. Preventing dehydration, firming the skin, fighting against the loss of radiance and elasticity, eliminating toxins, or even smoothing pores and reducing wrinkles, are among the superpowers of these plants that inhabit the seas and oceans. To each virtue, its variety of algae. Reds, greens, browns, it all depends on which one you choose to add to your beauty routine.
Sea salt, regenerating
We know that salt water is beneficial for the skin, but not everyone is lucky enough to live by the sea. All that remains is to do everything possible to take advantage of the properties of salt directly from your room. bath! A handful of coarse salt, or pink Himalayan salt – although not iodized, in your bath, or as a scrub, can allow the skin to benefit from its many virtues. Not content with detoxifying and regenerating the skin, salt water also has anti-inflammatory properties. It helps to relax, and helps relieve certain skin diseases such as psoriasis or eczema.
The oyster, purifying and anti-aging
Much less known to the general public, the benefits of the oyster are nonetheless exploited by cosmetic brands that have even made it their specialty. In the form of shell powder or oyster extract, the precious mollusk has mattifying, exfoliating and remineralizing properties, while fighting against certain signs of aging such as wrinkles or sagging skin. Something that we owe to its high content of marine minerals and trace elements.