(Finance) – Digital360a company listed on Euronext Growth Milan which aims to accompany businesses and public administrations in understanding and implementing digital transformation, has announced the acquisition of the majority of shares (51%) of E-Markettools, Colombian marketing agency with over 18 years of experience in the technology sector. With the new operation, Digital360 has acquired nine companies in the LATAM area.
This acquisition, combined with the other two already completed in Colombia (ImpactoTic and X3Media), aims to replicate the Demand Generation model successfully developed in Italywhich involves the synergistic union of the digital editorial assets of ImpactoTic with the skills in the organization of events and digital marketing services of E-Markettools, together with those in MarTech & SalesTech of X3Media.
E-Markettools reported in fiscal 2022 revenues for approximately 1.45 million euros with a EBITDA margin reported of approximately 10% and a debt NFP of approximately 70 thousand euros.
The agreement provides for the sale of 51% of the shares for a corresponding equal to approximately 650,000 euros including the pro quota of the NFP calculated at closing. An earn-out component may be added to these amounts based on the achievement of certain economic results in the 2023 financial year. The agreement provides, starting from the moment of approval of the financial statements relating to 12/31/2026, the possibility for both parties to exercise cross options (Put & Call) for the purchase or sale of the remaining 49%.
“The acquisition of E-Markettools strengthens the local presence in Colombia of the DIGITAL360 Group and represents another important step in our internationalization strategy. I am very satisfied with this operation – he declares Raffaello Balocco, CEO by Digital360 – We are further strengthening our level of coverage, both in terms of skills and geography, in the Spanish-language technology market.”