(Tiper Stock Exchange) – Destination Italyan Italian Travel Tech company specialized in quality incoming tourism to Italy and listed on Euronext Growth Milan, has increased its stake in the company DIG-Italy from 47% to 72%. DIG-Italy is one startup born in 2022 from the intuition of four people, coming from the world of financial consultancy and business consultancy, to connect Destination Italia’s high-spending foreign tourists with the “Palcoscenico Italia”, represented by more exclusive tourist products and services and excellent of our country.
“The decision to increase the stake in DIG-Italy – he commented Dina Ravera, reference shareholder of Destination Italia and president of DIG-Italy – assuming control almost a year after the creation of the startup, is determined by the belief that it is strategic for our group to interconnect high-spending tourism with the digital purchase of Made in Italy products highly selected: high-spending tourism is increasingly selective and oriented towards experiential journeys to discover the territory, its uniqueness, the people who live there, and the authenticity of the products purchased”.
“DIG-Italy, through the Stylitaly.com digital platformwants to offer tourists the opportunity to find and buy exactly those authentic, geolocated products originating in the territories visited”, he added.