There was no major reduction in food prices after the food giants in various campaigns went out and announced price cuts. According to figures from the Food Price Survey, average prices have fallen by 0.1 percent. It was a month ago that Finance Minister Elisabeth Svantesson called the representatives of the food giants to a meeting about the rising food prices, with the call that everyone must take responsibility for the current situation. After the meeting, Lidl was the first to announce price reductions, of which the big chains followed with similar campaigns. Modest price reduction Matpriskollen has checked the price of over 40,000 items from March 20 to April 17. In total, food prices have fallen by 0.1 percent. – Things have gone up 20, 30, 40 percent before. Now there is a few percent reduction on articles. I think many people are thinking “wait now what is happening”, says Ulf Mazur, CEO of Matpriskollen. He also says that one should not be surprised if prices continue to rise, because that is how “the industry works”. May take time to reduce prices None of the food companies that previously presented price reductions want to be interviewed by TV4 Nyheterna. Coop states that they have implemented price reductions, but that it will take time to reduce prices, and that they are very dependent on suppliers. ICA is on the same page, but describes the drop of 0.1 percent as a break in trend, and hopefully a first step towards lower prices. Lidl replies that they have lowered the prices of a large proportion of their range since the end of March. Small progress Even Ulf Mazur is aware that, after all, small progress is being made, which is something to be happy about. But that a larger decline may take some time. – Going back to where we were before, I don’t see that for a long, long time, he says.
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