(Finance) – Looking at the family structure, both in terms of composition and purchasing powerin a decade the current 6 million families with dependent children will decrease by 11% with 75% having an income below the average: on the occasion of the second day of the 39th edition of Linkontro, lreference event in the world of FMCG dthe NIQs, the speakers Christian Centonze, Head of Consumer Advanced Analytics, NIQ and Mara Galbiati, Head of I – Solution Sinottica, GfK, in the speech “A journey into the consumers of our time” they photographed the our country to reflect on the challenges facing society has faced in recent years, from the pre-pandemic period to the present to project ourselves towards the future.
What emerges is that a at the demographic and sociological level, a change in closely linked priorities has emerged to the perception of the individual and the community which is reflected in consumption.
To date, families without middle-aged children are 7.5 million with an income above the average for 54% of casesi, and finally there are 12.2 million mature families without children with an income above average for 60%, they will grow by 17% in the next 10 years and reach an average age of 60-75 years.
The impact of the current context in the Bel Paese is reflected also on the consumption choices of Italians which prove to be categorically opposite: among those who pay more attention to savings by choosing Discount among the distribution channels (+1.9 pp in 2024 vs 2021), they radically modify the shopping cart with a change in the mix in 2024 which has impacted the sector of -1 billion euros (vs 2022), a greater frequency of purchases with an average number of products now recording -8% (vs 2021) while others select quality and healthy products (+20% vs 2019) and with a larger budget.